Download: Taking the Busyness out of Business eBook

We’re committed to taking the busyness out of business.

We function as a business engine, meticulously crafting the roadmap to your business success. The moment you engage our services, you don’t just become a client – you become a cherished part of the DataAutomation family.

As integrators, we curate a streamlined experience for you, delivering all the essential information you require during the system integration process and leaving out unnecessary details. We’re committed to making your experience efficient and productive.

Our Vision

DataAutomation is committed to providing a cost effective and timely suite of integrations to help e-commerce companies effectively manage their businesses and maximize their budgets.  

Ciara Ray


Our Core Values


We talk about the hard things with honesty and transparency to get mutual clarity.

Embrace & Support

We embrace and support each other with humble kindness.

Thoughtfully Innovate

We dare to innovate with a forward thinking plan.


We are accountable for our actions and hold others accountable for theirs.


We live into our nerdiness and playfulness. That’s why we’re off on May 4th each year.

Meet some of the team that unscrambles and automates so you can command a more efficient business process:

Ciara Ray

Ciara Ray


Hello there! :wave: I’m Ciara, serving as CEO here at DataAutomation. I’ve been working in technical industries for over 15 years, and I absolutely love what I do. I’m deeply passionate about helping businesses succeed and grow with software integration, and my goal is for you to see the opportunities integrating and automating can create for your business! Harnessing the power of technology to streamline processes and improve efficiency is what excites me every morning.

Nerd Quirk: If there’s one thing you should know about me, it’s that I have an unapologetic passion for Artificial intelligence and LLMs. I might just be the biggest prompt analyzer you’ll ever meet. Feel free to quiz me on all things AI! After all, understanding the intricacies of AI systems is a puzzle I never tire of solving.

Fun Fact: In my spare time, I enjoy riding my dirt bike and spending time with my dogs, life is always better with dogs! The thrill of the ride and the love from my dogs bring a balance to my life that perfectly complements the intellectual challenges of my work. 

William Christensen

William Christensen

President and Co-Founder

Hi :wave: I serve as the President of Innovation at DataAutomation, a company I founded in 2017. Guided by the belief that no one should squander time on mundane tasks such as copying and pasting, I’m devoted to aiding business owners in automating, delegating, and eliminating processes that constrain their growth. My overarching goal is to facilitate businesses in devoting their valuable resources to expansion and innovation.

Nerd Quirk: I have an unwavering enthusiasm for automation and innovative software. I frequently immerse myself in the world of apps, regularly downloading, installing, and testing the latest ones on my phone and the web. I relish in manipulating these digital tools to streamline not just my life, but also those around me. If you’re ever interested in discussing the potential of automation and the power of digital solutions, I’m your person!

Fun Fact: During my downtime, you’ll probably find me engrossed in a game of Ark Survival Evolved with my 6-year-old. We invest our time strategizing on how to avoid being dinner for dinosaurs!

Brandon Checketts

Brandon Checketts


Hello! :wave: I am Brandon, a life-long entrepreneur with a passion for innovation and business growth. From a young age, I embarked on various entrepreneurial ventures, establishing over 40 businesses that spanned a wide range of industries. My journey began with a teddy-bear stuffing store in a local mall and even extended to selling virtual currency in online video games. While many of these ventures didn’t reach their full potential, some flourished and were eventually sold, while others continue to operate under my diverse portfolio of companies.

Nerd Quirk: One of my nerdy quirks is my insatiable curiosity about emerging technologies and their application in the world of e-commerce and technology. I constantly strive to stay at the forefront of industry trends and leverage my technical expertise to drive innovation and create meaningful solutions for businesses and consumers alike.

Fun Fact: I am a firm believer in the power of work-life balance. To unwind and recharge, I enjoy travelling with my family.

Tamsyn Reece-Edwards

Tamsyn Reece-Edwards


Hi! :wave: Tamsyn here, serving as DevOps Manager at DataAutomation. I enjoy watching all my little pieces of code come together and help our clients’ businesses boom. My work includes creating code, planning out new projects, answering all the questions, and telling people when and what to do.

Nerd Quirk: Fezzes are cool. As a devoted fan of Doctor Who, I can’t help but channel my inner Time Lord and embrace the charm of the iconic fez. Inspired by the Eleventh Doctor’s eccentric fashion sense, I’ve developed a fondness for these distinctive hats. Wearing a fez brings a touch of whimsy and a nod to the wibbly-wobbly, timey-wimey adventures that the Doctor embarks upon. It’s a fun and playful way for me to pay homage to one of my favorite science fiction series and connect with fellow fans who share the same enthusiasm for the Time Lord’s sartorial choices. So, remember, in the words of the Doctor himself, fezzes are cool!

Fun Fact: I’m a rabid bibliophile. Books have always been my constant companions, transporting me to different worlds and expanding my horizons. I can spend hours lost in the pages of a captivating novel, exploring new ideas and immersing myself in the lives of fascinating characters. My bookshelves are filled with a diverse collection, ranging from classic literature to fantasy epics and thought-provoking non-fiction. Sharing book recommendations and engaging in discussions about literature is one of my favorite pastimes, as it allows me to connect with fellow book lovers and discover new literary gems.

Neil Dennis

Neil Dennis

Lead Developer

Greetings, :wave: I’m Neil, currently serving as the Lead Developer here at DataAutomation. I have been a computer developer for over 40 years and have worked in many, many programming languages. Working with computers has been my dream ever since I was introduced to my very first computer. Lucky for me my career allows me to do what I love. I enjoy learning new techniques, languages and skills to keep me up to date with the latest technologies. My most favorite books to read are computer manuals and language references. I love how technology is used to make our lives easier, obtain information faster and automate our lives. Automation is just one of the things that I love about working at DataAutomation, it really is something that I love to do.

Nerd Quirk: I love to disassemble things to figure out how they work. One of my relaxing type hobbies is to repair old computers. I love the simplicity and power of the Commodore 64 and the 1541 floppy drive, it was an amazing system for its day. It was the first computer I ever owned… and still have a few hanging around that I keep in repair and power up every once in a while to play some old school games.

Fun Fact: I like to bike, hike, snow/water ski, and swim. Most of all I like the tropics and relaxing on beaches. I like, and still study physics from the quantum world all the way up to galaxies and…  Oh, wait, this was supposed to be FUN fact: I know how to climb a coconut tree and make rope from coconut husks.

Devin Smith

Devin Smith

Brand and Outreach Manager

Howdy! :wave: I’m Devin, serving as Brand and Outreach Manager here at DataAutomation. My passions include anything creative and innovative! You may see me over on TikTok as Automaton, our company’s mascot. When it comes to meeting and greeting, just consider me ‘Walmart’s best.’ Happy to be working for such an amazing team of talented developers focused on taking the busyness out of your business!

In my role, I truly believe that the heart of our brand is storytelling. It’s all about connecting with you – our clients, partners, and the tech community at large. I strive to tell the DataAutomation story in a way that not only educates but also inspires. It’s about showing how our solutions can truly transform your business operations, and make your life just that little bit easier.

Nerd Quirk: I play and create DND campaigns on a regular basis! If you get a chance, check out the blog I wrote about how Custom Software Integration works. I guarantee you’ll see the inspiration.

From explaining complex technical concepts in an understandable manner to staying updated on the latest advancements in software integration, I see my role as a bridge between the tech wizards in our team and you, our valued customers.

Fun Fact: I compose music and shoot archery in my free time! The discipline of archery helps me stay focused and balanced, while composing music allows me to express my creativity in a different form.

Selwyn Wesley

Selwyn Wesley

Technical Specialist

Hihi I’m Selwyn :wave:, I serve as the Technical Systems Design Specialist. Although I am new at DA ,every day has been a fun learning
experience that helps me grow and enjoy the work.

My main goal is to help my co workers and our clients by making their lives easier.

In addition to my role as a Technical Systems Design Specialist, I am also an avid problem solver. I love tackling complex challenges and finding innovative solutions. It’s like solving puzzles that stimulate my mind and keep me engaged. Whether it’s troubleshooting technical issues or brainstorming creative ideas, I enjoy the thrill of discovering the best way to overcome obstacles.

Nerd Quirk: If there’s one thing you should know about me, That is that I have an undying passion for Videogames, Anime and Mythology.
Each has things that just keep bring me back interested for more. Mythology is the main offender as it is filled with interesting stories,each with its own lesson.

Fun Fact: In my spare time, I spilt my time between playing games and watching anime.

Keely Gates-Agner

Keely Gates-Agner

Happiness Engineer

Hey there! :wave: Keely here, serving as Happiness Engineer here at DataAutomation. I’ve been working in customer care and public relations for over 40 years. My work here with you at DA ensures that we will have the best experiences possible. I am a problem-solving people-person (say that 3 times fast :joy:)! I enjoy finding creative solutions that actually work AND help the working relationship flourish. My goal is for you to feel comfortable reaching out to me and our team anytime, confident that we will respect you, your business and your team!

It brings me immense satisfaction to help customers overcome challenges, find solutions, and ultimately leave them feeling valued and supported.

Nerd Quirk: COMPLETE word nerd- Love learning new ones (even in foreign languages) which goes hand in hand with my passion for travel!

Fun Fact: In my spare time, you will find me traveling to see family and friends or discovering a brand new place on our big, blue :earth_americas:!!!

Emma Foley

Emma Foley

Bookkeeping and HR

Hi! :wave: I am an energetic, creative, and detail-oriented financial professional with years of experience producing measurable results and consistent achievements in driving innovative, cost-effective strategies. I have a proven track record of delivering excellent results and exceeding expectations. My strong communication and interpersonal skills allow me to effectively engage with various audiences at all levels. I thrive both independently and as part of a successful team, and I can efficiently manage multiple deadlines without compromising quality.

Nerd Quirk: As a financial professional, my nerd quirk is my unwavering love for spreadsheets. I find joy in organizing data and crunching numbers to uncover valuable insights. Creating complex financial models and analyzing financial statements is where I truly thrive. You can count on me to bring order to any financial chaos and deliver accurate and actionable information.

Fun Fact:
While I have a knack for numbers, I also possess a creative side and I love to use those skills to bring art into the world.

Our Journey

In the world of technology and e-commerce, where things move at an astonishing pace, the ability to streamline processes and remove bottlenecks is crucial. That’s where DataAutomation enters the picture, with our mission of taking the busyness out of business.

Our story starts in 2016, nestled within the innovative ecosystem of RoundSphere, a tech accelerator renowned for fostering promising startups. RoundSphere had a vision for pushing the boundaries of technological innovation, and from this dynamic environment, DataAutomation was born. Our goal from the get-go was clear: to simplify and expedite integrations for e-commerce companies, making their operations smoother, faster, and more efficient.

Why DataAutomation, you might wonder? Well, the answer lies in the simplicity of our name. We firmly believe in ‘saying it as it is’, and so, DataAutomation was chosen. No clever puns or rhymes, although we do have a knack for both. Instead, our name is a straightforward reflection of what we do – automating data processes. It’s succinct, precise, and to the point, much like the business processes we work so tirelessly to customize for our clients.

Since our inception, we’ve grown from strength to strength, leaving a significant mark in the world of automation. We’ve had the privilege of integrating and automating processes for over a thousand different systems, each with its own unique challenges and solutions. This journey has enriched us with invaluable experiences and insights, deepening our understanding of the intricate world of e-commerce.

But what truly drives us is our passion. A passion for making businesses run better, faster, and more efficiently. A passion for taking the busyness out of business by helping our clients focus on what they do best, while we handle the complexities of integration and automation. It’s this passion that fuels our dedication, and we are humbly honored to have been chosen by so many businesses to bring this passion to their operations.

At DataAutomation, we don’t just provide a service. We build relationships, foster growth, and strive to be a trusted partner in your e-commerce journey. Our story is one of innovation, commitment, and a relentless pursuit of excellence. But most importantly, our story is about you – our valued clients – who inspire us to constantly push the boundaries of what’s possible in the world of automation.


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