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Hosted by our President and Co-Founder Will Christensen

Automate Delegate Eliminate

Hosted by our President and Co-Founder Will Christensen


Automate, Delegate, Eliminate

Automate, Delegate, Eliminate seeks to educate entrepreneurs about automation, the possibilities that come from automating and the best ways to approach it.


Season 1 – Automate, delegate or eliminate?

Episode 1 – Rolando Rosas

In today’s episode, I have Rolando Rosas as my guest, discussing the process of automation and outsourcing, and how Global Teck Worldwide has implemented the processes to improve efficiency.  

Rolando is the co-founder of Global Teck Worldwide, a company that is now among the top 1% of sellers on Amazon. They also specialize in assisting entrepreneurs in becoming more successful in their sales.

Episode 2 – Nathan Hirsch

In today’s episode, I am interviewing Nathan Hirsch about remote work; the challenges faced when working remotely, managing a remote team, and the tools used to do so. 

Nathan is the co-founder of FreeeUp – a marketplace that connects business owners with the very best virtual assistants.  Nathan is also an entrepreneur, currently working on, which is a course that will help business owners and entrepreneurs interview, hire and train virtual assistants.

Episode 3 – Reese Hammerstrom

In today’s episode, I have special guest Reese Hammerstrom talking to me about their new venture in distributing masks. Amid the COVID-19 pandemic, there is a shortage of masks on the market, and Nomad has decided to provide these masks to the public. However, these services are not available to the whole world, but rather professions and organizations where they are really needed.  

Reese is an eCommerce manager at Nomad goods and enjoys partaking in human and technological integration. He enjoys solving problems and creating new systems.

Episode 4 – Andy Humphrey

In this episode, I am interviewing Andy Humphrey about his business, and how he came to decide whether to automate, delegate, or eliminate. 

Andy is the owner and founder of, as well as a sales consultant for Baseline Systems, Inc.

Episode 5 – Isaac Smith

In today’s episode, we have Isaac Smith as a guest, and together we discuss helpful tools to manage your business.

Isaac is the CEO and co-founder of Summit eCommerce Advisors, which he co-founded after selling his business in 2019. He has been building eCommerce businesses for over six years. In addition, he hosts a podcast called Next Level eCommerce, where he interviews successful eCommerce entrepreneurs.

Episode 6 – Jud Harris

As today’s guest, I am interviewing Jud Harris from ShipStation – a web-based shipping software for eCommerce retailers. 

Jud is the director of engineering at ShipEngine, which is ShipStation’s sister company, as well as the underlying platform on which ShipStation runs.

Episode 7 – Orion Avidan

In today’s episode, I am interviewing Orion Avidan about the process of elimination and delegation, and what that means for her. Also, we touch on topics like replenishment, and what her processes would look like if done manually. 

Orion is the chief inventory profitability expert at Retail Adventure. In addition, she helps Amazon sellers increase their Margins by 20% through excess inventory elimination, and does this using the balanced inventory system. She is a caring, detail-oriented individual who has worked at hospitals, a chemical plant, startups, marketing agencies, etc.

Episode 8 – Greg Elfrink

In today’s episode, I have Greg Elfrink as a guest, and together we look into the processes of automation, delegation, and elimination. 

Greg is the director of marketing for Empire Flippers and is in charge of goal setting, implementation, and everything in between. His big goal is to make the Empire Flippers more mainstream and to help investors see the power of digital assets while helping sellers make life-changing decisions.

Episode 9 – Brian Miller

Today I interview Brian Miller and together we look at order fulfillment and which steps to automate or delegate.

Brian Miller is the CEO of Easy China Warehouse – a company that focuses on Global E-commerce fulfillment. The idea of Easy Chine Warehouse came from the difficulties the founders experienced for themselves shipping and distributing their products to different countries.

Episode 10 – Carina McLeod

My guest today is Carina McLeod, together we talk about delegation and the best steps to take when delegating.

Carina McLeod is very passionate about helping retail brands succeed in the online world. She has 18 years of experience in retail, and 15 years working with Amazon. She has spent the last 8 years supporting sellers and vendors to grow their businesses on Amazon. In 2017, Carina set up a consulting and marketing agency called Ecommerce Nurse, where she and her team help brands of all sizes reach their potential on the Amazon platform.

Episode 11 – Ronnie Teja

Today I interview Ronnie Teja about delegation, company values and defining goals.

Ronnie Teja owns 15 different e-commerce companies. He started his first business about six years ago in the watches niche. During the COVID crisis some of his businesses have boomed and others are less so.  

Episode 12 – Danny Carlson

Today Danny Carlson joins us to talk about delegating and then automating manual processes.

Danny Carlson is an FBA entrepreneur specializing in PPC management and listing optimization. He founded the Amazon seller agency Kenji ROI in 2016. He has grown to almost 10 teams. Kenji ROI has served 638+ Amazon sellers with product photography, video copywriting, Amazon SEO, Amazon PPC management services and has produced more than 1300 Amazon product listings.  Danny Carlson is also the host of Actualized Freedom podcast – an Amazon FBA Podcast – and the Danny Carlson Podcast – building agencies mindset and lifestyle. He has completed more than 75 interviews with names such as Steve Sims, Manny Coats, Keving King, Daniel D, and Piazza.

Season 2 – SaaS Founder Origin Stories

Episode 1 – David Smith

In season 2 of Automate, Delegate, Eliminate we are paying homage to all those SaaS out there that make those 3 things possible! Our first guest is David Smith of Gravity Forms!

David Smith is the Community Lead at RocketGenius and was the company’s first hire. David has been a Gravity Forms developer for over 10 years and has published hundreds of Gravity Forms resources on his blog, He enjoys short walks, preferably NOT on beaches.

Episode 2 – Ashik Wani

In this episode of Automate, Delegate, Eliminate we chat with Ashik Wani about his SaaS, DocAcquire!

Ashik is a customer driven technology evangelist, with executive-level experience identifying and implementing enabling technologies that facilitate business processes and strategic objectives. He is the Founder of DocAcquire, a SaaS platform which enables businesses to automate document centric business processes. 

Episode 3 – Matt Barnett

In this episode we chat with the man in the bear suit, Matt Barnett!

Originally a British industrial designer & artist, Matt Barnett turned everything upside down to launch a tech company in Sydney Australia. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and Matt asserts that Bonjoro’s “customers as friends” culture has been the main driver of the businesses success. His goal is to be the next Zappos, to be the most loved brand in the world.

Episode 4 – Zeb Evans

On the show today we get to sit down and share a few laughs with Zeb Evans of ClickUp!

Zeb Evans is a serial entrepreneur and libertarian that’s started several software companies with over $100 million in revenue. Currently, he’s founder and CEO at ClickUp, a productivity platform where people plan their work.

Episode 5 – Rob and Kennedy

On today’s show, we have 2 amazing guests in one episode! I am interviewing Rob and Kennedy of Response Suite.

Rob entertains with hypnosis and Kennedy has a comedy show using his skills in psychology, body language, and reading people to read his audience’s mind

Episode 6 – Andy Lambert

On today’s episode of Automate, Delegate, Eliminate we chat with Andy Lambert of ContentCal! 

Andy has over 10 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS organizations. He is one of the Founding Team of ContentCal, an award-winning social media marketing technology software that has gone international since launching in January 2017.  

Episode 7 – Ryan Phillips

On today’s episode of Automate, Delegate, Eliminate we chat to Ryan Phillips. 

Ryan Phillips started completely broke working out of his grandparents spare bedroom and in two short years built a wildly profitable online business, which he has grown to $1MM+ per year. He is the founder of VideoSuite and Interactr and is focused on personal growth and development. 

Episode 8 – Russ Perry

Our guest for today is Russ Perry of Design Pickle. 

Russ Perry has been involved in branding and marketing strategy for the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare, and the Harlem Globetrotters. 

In 2015 he launched Design Pickle – the world’s #1 flat-rate creative platform. 

Episode 9 – Chad Rubin

Today’s guest is Chad Rubin of Skubana, all those ecom stores out there gearing up for Black Friday, you’ll want to listen to this.

Having worked in corporate finance covering internet stocks, Chad started his own ecommerce storefront in 2008. As Chad discovered a real need to solve the most serious problems of order processing and inventory management that cause millions of dollars in losses for e-commerce sellers every year. Like most of the best SaaS products out there, the need to solve these pain points was how Skubana was born.  

Episode 10 – Seasonal Recap

On today’s episode we offer 3 nuggets from previous guests from our first season of Automate, Delegate, Eliminate!

Thanks to the increase of online shopping due to the pandemic, this year promises to be the biggest Black Friday/Cyber Monday/Christmas season ecommerce has enjoyed so far. With that in mind we thought we should reshare some nuggets from previous episodes to help you along the path of automating, delegating or eliminating processes to help your ecommerce business run more smoothly during this busy time!

Episode 11 – Tracy Childers

On today’s show, we have a great founder to showcase, Tracy Childers of WishList Member!

Tracy Childers was a frustrated online marketer who got tired of using complex and buggy software to run his online business, so he decided just to build his own. Today we get to talk to Tracy about how a non-coder founded a SaaS product that has been around for 12 years.

Episode 12 – Jeremy Ring

Today on Automate, Delegate, Eliminate we are privileged to chat to Jeremy Ring, one of the members of the first team at Yahoo!

Jeremy Ring was hired as Director of Sales at Yahoo! In 1996 by legendary founder Jerry Yang. After a profanity-laced telephone call with Jerry, Jeremy quit his current job – after only one day of being with that company – to begin a 5 and a half year journey with Yahoo! That would change his life. 

Since leaving Yahoo! Jeremy has been a successful entrepreneur, a Florida state senator, and ran for CFO of Florida in 2018. He has also been a champion for students with his Students United with Parents and Educators to Resolve Bullying (SUPERB) program.

Jeremy is here with us today to talk with us about the rise and fall of Yahoo! From his 50-yard line view.

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